Effective Business Communication

Effective Business Communication

Communication is the transmission of a message from one person to another with a purpose of achieving an objective. This is social process of achieving common understanding between one person and another. It is very important skill that affects all of us daily.

The ability to communicate, and communicate well, is one of the biggest factors in business success. If there is no effective business communication, even if you are an excellent designer, but if you are unable to promote your services and communicate effectively with clients and colleagues, your potential is limited. The principal areas where business communication is essential include:

• Pitching potential clients,

• Client meetings,

• Customer service,

• Face-to-face networking,

• Marketing your business

Communicate Professionally

Your professionalism can win profitable business transactions and contracts. Effective business communication skills add value to the complete package of product or service being provided.

Take time to proofread all emails prior to sending; use a business email address with a proper signature; answer the phone professionally; and speak articulately and competently at all times.

Whether writing or speaking, consider your objectives. What do you want your listeners or readers to remember or do? To achieve an objective, you need to be able to articulate it. Consider the people you are dealing with. How receptive will it be? If you anticipate positive reception of your message, you can be more direct. Also, consider the organizational environment. Is it thick or flat, centralized or decentralized? Each will have communication implications.

Think carefully about channel choice, about the advantages and disadvantages of your choice, and the preferred channels of your audience.

If you want to have a permanent record or need to convey complex information, use a channel that involves writing. If your message is sensitive, email may not be the best choice; the immediacy of face-to-face communication can be preferable, especially when you would prefer not to have a written record.

While email signature has evolved over time, below is the general format you can follow, which has worked well for many businesses:

Name: …………………………………………………………………

Company: …………………………………………………………

Website: …………………………………………………………

Email: ………………………………………………………………

Phone number: ……………………………………………

Whether writing or speaking, consider your objectives. What do you want your listeners or readers to remember or do in accordance with your objective? There is need for articulation.

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